Minnow is a lighting design studio based in Waihi Beach, New Zealand.
Through their design work, they seek the perfect balance between function and aesthetics using processes and materials that have the softest environmental impact.
We worked with Minnow throughout their brand revitalisation process. By working to understand their values, customers and competition we’ve developed a brand story, logo and website to bring Minnow to light.
Along the way we have also provided Minnow with ongoing product photography to reflect the beautiful minimalism and natural forms of their designs.